Social Media Video Marketing

Social Media Video Strategy

 

When it comes to video distribution, social media marketing has been proven one of the fastest ways to spread content. Whether it’s watching videos on Facebook, consuming our favorite YouTube channel, or catching up on Instagram stories, social video has become a staple in the lives of our consumers.

If you’re like most businesses, you may find yourself struggling with what content to post or where to post it. Below are a few tips to help give you direction in the digital social world.

First, you will need to understand what kind of video is allowed on each platform. While Facebook video can be up to 120 minutes, Instagram video will be cut at 1 minute. In addition, consumers are looking for different information in each platform. Knowing what kind of video to produce for each platform will save you time and energy in your efforts. Spend some time learning what social site your consumers are on, then what kind of video will appear native on that platform.

Second, understand how your video will be formatted on the social media channel. Facebook allows a plethora of aspect ratios but not all are equally effective. Since most people tend to hold their phone up and down, going with 4:5, 2:3, and 9:16 format will appear more natural as users scroll. Also, ensuring the resolution is 1920 X 1080 will assure that your video does not appear blurry or grainy when appearing on larger screens. Instagram marketing will also accept multiple formats but square 1:1 ratios will appear natural in the news feed while 9:16 will be required for Instagram stories. Again, choosing a higher resolution will keep your video nice, crisp, and clear when viewed.

Want an easy cheat cheat for aspect ratios, resolutions, video lengths and more? Check out this chart created by PremiumBeats.com for a quick reference guide.

Finally, be a constant consumer of how social media marketing is changing. Just as any other new technology, social media marketing changes suddenly and often. Facebook’s algorithm was updated 5 times in 2018 alone, affecting the way users receive their content, what is placed higher in the news feed, along with how many ads a user will see and how much advertisers must pay for users to see them. Staying on top of current trend in social media marketing is a must regardless of how big or small your business is.

If all the formatting details gets you overwhelmed and the idea of when and where to post your video makes your head hurt, let’s talk. At New Story Media, we know many businesses have a hard time telling their story, so we have created a process to help you clarify your message, create powerful marketing material to engage your customers and grow your business. Use the link below to check out what we do and how we do it. Then give us some details and we can set up a time to talk.

 

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