An Overview Of The New Story Workshop

THE PROCESS

VIDEO MARKETING
STRATEGY

The Strategy will address
what the most important
goal is for the project and
will give you clear direction
that will drive results (viewer
engagement, email
submissions, views, etc).

NEW STORY
WORKSHOP

We’ll create a blueprint which
includes all of the elements that
will support your goals
and strategy; crafting the right
visuals with the right audio, in
order to create a connection
with the viewer to move
him/her closer to our call to
action.
submissions, views, etc.

VIDEO
PRODUCTION

Production is the creation
of the video itself which includes
pre-planning, filming, and editing.

DURING OUR WORKSHOP WE WILL:

 

– Discuss your company and project goals
– Define success for the campaign
– Define who your audience(s) are / could be
– Determine what calls to action(s) will be most effective
– Define your current marketing strategy
– Brainstorm ideas that can help market moving forward

AFTER OUR WORKSHOP WE WILL:

 

Deliver a detailed and actionable blueprint
based on ideas & goals presented during
the workshop which will include:

– Clear goal of video marketing strategy
– Keyword development
– Video creative treatment
– Initial shotlist concept
– Character brief
– Suggested types of potential video deliverables (ie
bumper, brand story, content pieces, explainer, etc)
– Final budget development for overall video strategy

DURING OUR WORKSHOP WE WILL:

 

This workshop will inform the frame work for your video.

In the workshop, we will:

– Walk through our proven story structure with your team
– Define and agree upon goals of the project
– Develop 3-5 keywords for the video
– Build consensus amongst your team for the direction of the piece
– Discuss target audience for this piece
– Consult on key players / characters featured in video

AFTER OUR WORKSHOP WE WILL:

 

Perform research that supports the video goals.

We will deliver a detailed roadmap for your video’s story which includes :

– Key characters and talking points
– Hand-picked inspiration to help guide the creative direction
– Mood board  and treatment to define the visual approach
– Soundtrack samples
– Sample script
– Proposed budget based off of the range you provide