The targeted video marketing plan
When it comes to actually reaching audiences, traditional television spots used to be the obvious go-to method, but today’s consumers are fragmented across devices and demanding that their individual content needs be met. That’s where digital video marketing comes in. eMarketer cites 2016 as a “benchmark year for digital video usage, particularly streaming television” as over half of the U.S. population will watch TV shows online at least once a month1. Due to this divide between digital video and traditional TV audiences—marketers can no longer rely on the broadband messaging of the past to reach (and resonate) will all of their target audiences.