An Overview Of Marketing Strategy

It’s All About Story


What is Brand Story?

It’s what customers and prospects believe about you based on the signals your brand sends. The brand story is a complete picture made up of facts, feelings, and interpretations, which means that part of your story isn’t even told by you.

The one thing that all parts of your business share is Brand. Brand is the promise of an experience. Your messaging (story, vision, design, marketing, advertising, staff) is part of that experience. 

Why Tell Stories?

Story is the most effective means of human communication. There are three main reasons why telling a strong story is the best way to achieve your goals:

Story leads behavior-Emotions play a huge role in directing human behavior and story is the strongest way to move our audience.

It Lets Us Be a Witness-We’re bombarded by nearly 5,000 ads per day telling us what we need, how to feel, and what to do. Story cuts through the noise by inviting viewers on a journey and allowing them to come to their own conclusions.

Story is a sense making mechanism that helps you convey an idea without making your audience burn too many mental calories.

New Story uses our unique story telling process to draw an audience into the message we are conveying. This method goes hand-in-hand with Inbound Marketing.

What is Inbound Marketing?

We are an inbound marketing company. Today, technology has changed how people obtain information and consequently, marketing has undergone a massive transformation. Outbound marketing tactics, like television and radio advertising, are not as effective as they once were. Now comes the age of inbound marketing, driven by the Internet and social media.

 Inbound marketing refers to marketing strategies that focus on pulling audiences in instead of going out to get prospects’ attention. Inbound marketing pulls visitors in, increases brand exposure, and creates brand authority through the creation of valuable content.

Developing a brand’s marketing strategy requires an investment of your attention and a portion of your marketing budget.

Marketing strategy is the intentional and strategic approach a company takes in developing and implementing steps that will help their business grow and thrive.

Essentially, it is the outline or blueprint of how to tell one clear message across all your channels. Your marketing strategy provides the guiding principles for all video production, digital marketing, targeted video marketing, copywriting, and web design, used to develop your advertisement.

New Story Workshop

You might be intererested in our New Story Workshop. If you own your own business or direct marketing at your job, you already understand how important video is to engage customers and to boost sales. You also know it’s hard to get that ball rolling. Our clients have told us their video campaigns used to take weeks, or sometimes even months to plan. With so many opinions and input about the direction and content of the video, it’s difficult for businesses to settle on the most effective idea. And what about the marketing strategy? Do you have a distribution plan for your video? What stage of your sales funnel will your video address? What’s your plan to convert prospects into clients? If you and your team have asked yourself any of these questions…We’ve got great news- all that headache and planning can be solved with a simple workshop! Our New Story Workshop is designed to help your business pre-plan and design an effective, compelling marketing campaign and/or video that viewers will watch, click, and share.