An Overview Of Video Marketing

Targeted Video Marketing puts your video in front of the right people, not just any people.

Targeted Video Marketing

Producing video content and not having a marketing plan for it is like writing a song and never singing it.  It all starts by strategically targeting your audience, and that starts with understanding who your true audience is.

Who do you want to hear this message?

Where are they located online?

We partner with you to understand who your audience is so that we can engage them. This way we put your marketing dollars to work effectively, reaching the right people with the right message.

HIGH TRAFFIC WEBSITES

Now your brand can be seen on the biggest sites on the web and on the hottest networks on TV without the middlemen, tedious media timelines, or the enormous costs. New Story Media delivers your content on our display network then we deliver full transparency and robust analytics, making it easy to track each campaign. You can choose website delivery or TV or both.

TARGETING:

We find our clients’ exact customers wherever they are online using hyper-specific data.

REACH:

With the most sophisticated partners, we get any size brand seen on the biggest sites on the internet.

RESULTS:

Real-time reporting & MOAT-certified analytics allow our clients to track each campaign’s performance.

DEMOGRAPHICS:

Finding a client’s ideal consumer starts with basic demographics. New Story Media taps into the most sophisticated data partners to target scores of audience segments from household income to credit score and relationship status to number of kids.

BEHAVIORS & PSYOGRAPHICS:

Consumers, of course, are more than basic demographic numbers. Targeting consumer psychographics and behaviors help achieve additional relevance. New Story Media’s display network identifies people by what makes them who they are. We use details like purchase history, political affiliation, magazine subscriptions, internet searches, social media, even favorite music.

GEOLOCATION:

Funneling a campaign into a specific location gives it focus, and increases the relevancy of creative work. With New Story Media’s platform, video delivery can be as narrow as a zip code or as broad as a nation. New Story Media offers this level of targeting in over 120 countries worldwide.

By combining video analytics with your marketing video, you track important information such as who’s watching, how long they watch, where they’re located, and if they followed through with your call to action. Targeted Video Marketing leads prospects through your sales funnel, converting them from Marketing Qualified Leads to Sales Qualified Leads, saving your team time and money.

TELEVISION ADVERTISING

HOTTEST NETWORKS ON TV:

For years, only big brands with long timelines and massive budgets had access to the bes. Now with New t TV advertising. With Story Media’s Small Business Marketing Package any company can tap into sophisticated networks and platforms without the middlemen, tedious media timelines, or the enormous costs. New Story Media then delivers full transparency and robust analytics, making it easy to track each campaign.

HOUSEHOLD TARGETING:

Household Targeting: Find an audience based on household income, credit score, number of kids, and dozens of other identifiers.

GEOLOCATION:

Funneling a campaign into a specific location gives it focus, and increases the relevancy of creative work. With the Small Business Marketing Package, video delivery can be as narrow as zipcodes and DMAs, or as broad as the entire U.S. We’ll be expanding the reach of Connected TV to include more countries throughout the next year.

These tools help you put your video content to work and get your message to the people who need to hear it most.

 

Our goal is to partner with you to understand who your audience is so that we can strategically target viewers and maximize your marketing dollars. Ready to create your custom Strategic Marketing Campaign?