An Overview Of Video Marketing
Your audience is only as good as the people who engage with your video. That’s why putting your video on your website and even simply putting it on YouTube just won’t get the return on your investment that you’re hoping for.
Targeted Video Marketing
It all starts by strategically targeting your audience, and that starts with understanding who your true audience is, who you want to hear this message and is most likely to respond in a favorable manner. Our goal is to partner with you to understand who your audience is so that we can strategically target the audience, and put the marketing dollars to work, effectively reaching the right people, with the right message.
Videos marketing strategies will often be coupled with social media marketing campaigns, and are both budgeted and organic. The power of your existing audience or core network to be the spokesperson for your cause can be invaluable. The two needs non- profits will always have are awareness and funding. We’ll create your marketing campaign with this in mind. We’ll end every video with a link to a clear Call To Action. This CTA is an invitation to help convert viewers into supporters… whether financially or to share or get involved with your cause.
How do we measure the return on your investment?
Through metrics like impressions, click-through-rates, and length of view. With these analytics we learn who is engaging with your video content, how many times they’ve seen it, how long they watched it, and if they clicked through to your website or your campaign page.
These tools help you put your video content to work and get your message to the people who need to hear it most.
Our goal is to partner with you to understand who your audience is so that we can strategically target viewers and maximize your marketing dollars.